Modern products and solutions for creating modern hotel spaces
Denitsa Kirkova: “The SPA concept in urban and holiday hotels goes beyond business, becoming a philosophy.”
Applause, champagne and a sophisticated program accompany the glamorous party at the opening of the modern spa complex. Investors in the luxury space are happy to welcome their guests. Their satisfaction is based on the fact that the relaxation center meets all the world standards for the quality of development and equipment. From design to realization - every detail is in line with the innovations and trends in the construction of modern hotel complexes in the conditions of globalization and sharing of consumer experiences. The ovations and curious flashes reflect Denitsa Kirkova's smile. She and her team have put not only the signature, but also the long-standing company history under every touch, which makes the newly built SPA Center an attractive and modern place for recreation and recreation. What are the current products and solutions for the creation of modern hotel spaces, says the CEO of CRYSTAL SPA & WELLNESS, Denitsa Kirkova, before the City Magazine on the traditional thematic Building Innovation Professional Forum on September 27, where she herself will be lecturer. The expert holds a Hospitality and SPA, MBA from Austria Master in Business Administration - Marketing.
“SPA is an abbreviation that has become synonymous with a deep intimate experience, away from the stress of a dynamic daily life. For me, it has to do with a complex combination of everything that helps to create a sense of harmony between spiritual and bodily comfort for the guest. Including a selection of suitable materials, light, equipment, furnishings and even fragrances. Seeking this effect, architects, designers and SPA experts invest not only their own imagination, but also current technologies and innovations.” – Kirkova said, adding: “In our work, as representatives of KLAFS and other leading brands in SPA and Wellness equipment we implement world-class integrated solutions, adhering to the protocols that the industry requires to guarantee impeccable quality.”
Global professional forums aim to explore the expertise and advancement of the industry, addressing the unforgettable experiences of consumers who are living in the most dynamic period of human development. Considering all the factors of social processes, catalyzed by the intensive development of new technologies, the emergence and influence of social networks and the progress of design decisions in the field, Kirkova tells about the authentic solutions that she and her team of specialists emphasize in their work. Solutions that are already becoming the norm when building SPAs and modern hotel complexes. Authenticity is the first to be emphasized. The transfer of authentic elements of nature and local culture and history to the SPA zones in terms of design, equipment and therapies is a leading trend in the search for ideal functionality and a world-view. Spa tourism is increasingly taking advantage of the benefits the destination has to offer. A defining example for Bulgaria is the fact that guests of the most popular Bulgarian resorts would look for alternatives to other latitudes and destinations. “Indicative of our culture of spa therapies, for example, would be an unforgettable massage with cosmetics containing one of the indisputably convertible Bulgarian products, such as rose oil,” Denitsa said, emphasizing native traditions. According to her experience, the rediscovery of the sauna is one of the main trends in the industry. The trend, which is valid throughout Western Europe, even in countries where sauna use is just now being introduced, is that business representatives are aware of the importance and need for a truly special experience. The innovations extend to the integration of attractive elements, such as the miniature theater performances and infusions that are already available in Western Europe. They are associated with interesting rituals that make staying in the sauna interesting and memorable.
Wellness architecture and design are the packaging of a representative space. The functional distribution and the interior of the professional SPA areas are of great importance for the attractiveness and therefore the number of visits. Holistic enveloping with light, sound and aroma, imperceptibly lead to a feeling of lightness and optimism. The broadcasting of the overall concept and design of the spa center must have the power to influence all known senses. The deployment of the spa industry dictates a thorough look at the design and design of such spaces. “In today's business development, I would focus on developing so-called quiet spa spaces. These are discrete nooks where mobile devices and conversations between visitors are not allowed. World examples in this regard are already functioning successfully in America Europe is quickly adapting to the widespread tendency towards recreational spaces where, like the Indian and Buddhist temples, peace and quiet reign. ”- Denitsa Kirkova is adamant.
One of the main highlights in the development of the spa industry is the artistry, the arts and creativity. They have been entrusted with a central role in the planning of spas and wellness centers. The successful model is based on the setting of places in which visitors could develop their creativity, as one of the therapeutic ways to fully unload.
As an alternative to quiet spaces, the expert recommends building a social spa: “„Digital” socialization has led to the innovation of this model. Recent sociological research has alarmingly alarmed that we have fewer real friends and many virtual ones. According to our attitudes, the spa could be a place where we meet people to have a nice conversation and even find a new friend. Like the ancient Roman terms, which were just such a purpose.”
The focus in the construction of spas and wellness centers should be turned to feasibility studies and extremely good market analysis. "Unbeknownst to our target group, we cannot say that all new trends could be successfully integrated. That is why the case study and the people who will visit the spa and wellness center are at the heart of developing a complete personal concept. ”- Denitsa Kirkova concluded.
How technological solutions change the standards for the construction of SPA centers in hotel complexes of urban and holiday type and what is the focus in the design, construction and safety of SPA resorts in residential areas, Denitsa Kirkova will share in a thematic lecture on September 27 at the Building Innovation Professional Forum 2018 in the "City and Holiday Hotels - New Projects and Technologies" panel.